The Process
Strategic Discovery and Goal Setting
Understand your business objectives and define success metrics to align my efforts with your goals.
Competitive and Analysis
Analyze your company and key competitor positioning, value propositions, and messaging.
Audience Analysis
Develop detailed audience personas to guide the creation of messaging.
Collaborative Messaging Development
Create a value proposition and messaging framework in partnership with your team.
Execution and Implementation
Deploy the marketing narrative across channels, coordinating efforts for effective execution.
Performance Monitoring
Monitor results against established KPIs and optimize strategies to enhance performance.
Strategic Discovery and Goal Setting
Understand your business objectives and define success metrics to align my efforts with your goals.
Competitive and Analysis
Analyze your company and key competitor positioning, value propositions, and messaging.
Audience Analysis
Develop detailed audience personas to guide the creation of messaging.
Collaborative Messaging Development
Create a value proposition and messaging framework in partnership with your team.
Execution and Implementation
Deploy the marketing narrative across channels, coordinating efforts for effective execution.
Performance Monitoring
Monitor results against established KPIs and optimize strategies to enhance performance.
The Deliverables
Marketing Plan
Plan covering strategy, execution, and ongoing improvement: objectives, timeline, deliverables, and expected outcomes.
Competitive Positioning
Analysis of your company and key competitors' messaging and positioning. Identifies opportunities for competitive advantage.
Persona Profiles
Detailed profiles of key audiences, their motivations and needs and alignment with proof points.
Messaging Framework
Comprehensive document outlining value proposition, positioning, and key messages for consistency across all communications.
Tailored Execution
Messaging and channel plans to drive engagement with each business and technical persona
90 Day Action Plan and Dashboard
Plan to implement and measure marketing tactics with a build–measure–learn approach.
Marketing Plan
Plan covering strategy, execution, and ongoing improvement: objectives, timeline, deliverables, and expected outcomes.
Competitive Positioning
Analysis of your company and key competitors' messaging and positioning. Identifies opportunities for competitive advantage.
Persona Profiles
Detailed profiles of key audiences, their motivations and needs and alignment with proof points.
Messaging Framework
Comprehensive document outlining value proposition, positioning, and key messages for consistency across all communications.
Tailored Execution
Messaging and channel plans to drive engagement with each business and technical persona
90 Day Action Plan and Dashboard
Plan to implement and measure marketing tactics with a build–measure–learn approach.