About.James Cammarata is a marketing executive with over 25 years of experience driving strategic growth and market leadership in high-growth B2B SaaS and Services environments. He is adept at product positioning and messaging frameworks to craft compelling narratives that resonate with diverse audiences, strengthen competitive differentiation and enhance customer advocacy. He builds brands and customer demand.
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Measurable Business Results in the IT MarketJames has worked alongside leaders in the IT industry. Now offering his expertise as a consultant, he seamlessly integrates with existing teams or operates independently to tackle your marketing challenges.
He brings extensive knowledge across technology categories, including data and analytics, AI, automation, integration, and processes such as supply chain, procurement, finance, and manufacturing. James has collaborated with top-tier partners like Salesforce, Databricks, Snowflake, Appian, OutSystems, Celonis, UiPath, and Software AG (ARIS and webMethods). With results driving strategic growth and achieving market leadership in B2B software and services environments, James uses his analytics skills and industry insights to deliver measurable results. His strategic thinking and innovative marketing narratives have consistently elevated brand presence and accelerated business success. |
James Cammarata
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Successful Narratives and Go-to-Market Execution
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AI-powered Data Suite
Launched iAURA, data solutions that enable clients to turn their data into business value. Compelling story grew awareness and consideration generating strong signings pipeline. Software Portfolio
Spearheaded the creation and completion of a unified messaging strategy to integrate hundred of software offerings and sales enablement tools resulting in clearer messaging across the portfolio. |
Data and AI Solutions
Redefined core value propositions, messaging, and proof points to improve awareness amongst IT and business prospects. Integrated messaging into briefings, web, collateral, and social media. Intelligent Automation
New marketing narrative repositioned the portfolio from the age of robotic process automation to AI driven automation. Accelerated business growth with partner marketing and account-based marketing. |
Data Pipeline Software
Conducted competitive research to assess value drivers for leading data pipeline creation tools. Identified unique positioning opportunities to build brand and demand for client’s new product launch. Process Consulting
Orchestrated Intelligent Workflows value proposition using primary research to develop insights into buyer behavior and competitive positioning. Related campaign drove $365 million in new signings. |
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Analyst Relations
Effective narratives secured first-ever leadership rankings for multiple categories including Data and Analytics, Process Transformation Services (AI, Automation, Analytics, Supply Chain) and Salesforce. |
Mobile Enterprise
Piloted cross-business unit initiatives to grow awareness, consideration, and signings for IBM's mobile services and software businesses. Achieved market leadership. |
Technology Financing
Built an analytic model to identify high-potential markets, integrating variables to select ten prime investment markets yielding a 22% surge in volumes and a 10% rise in financing attach rates. |
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Learn which messages are having the greatest impact for Enterprise Data Software and GenAI Services.
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