About.James Cammarata is a marketing executive with over 25 years of experience driving strategic growth and market leadership in high-growth B2B SaaS and Services environments. He is adept at product positioning and messaging frameworks to craft compelling narratives that resonate with diverse audiences, strengthen competitive differentiation and enhance customer advocacy. He builds brands and customer demand.
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Measurable Business Results in the IT MarketJames has worked alongside leaders in the IT industry. Now offering his expertise as a consultant, he seamlessly integrates with existing teams or operates independently to tackle your marketing challenges.
He brings extensive knowledge across technology categories, including data and analytics, AI, automation, integration, and processes such as supply chain, procurement, finance, and manufacturing. James has collaborated with top-tier partners like Salesforce, Databricks, Snowflake, Appian, OutSystems, Celonis, UiPath, and Software AG (ARIS and webMethods). With results driving strategic growth and achieving market leadership in B2B software and services environments, James uses his analytics skills and industry insights to deliver measurable results. His strategic thinking and innovative marketing narratives have consistently elevated brand presence and accelerated business success. |
James Cammarata
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Successful Narratives and Go-to-Market Execution
AI-powered Data Suite
Created the marketing launch of iAURA, data solutions designed to enable clients to turn their data into business value. Compelling story grew awareness and consideration generating strong business pipeline. |
Process Consulting
Orchestrated Intelligent Workflows value proposition using primary research to develop insights into buyer behavior and competitive positioning. Campaign generated $365 million in new signings. |
Software Portfolio
Spearheaded the creation and completion of a unified messaging strategy to integrate hundred of software offerings and sales enablement tools resulting in clearer messaging across the portfolio. |
Intelligent Automation
Refreshed the marketing narrative to reposition the portfolio from the age of robotic process automation to AI driven automation. Accelerated business growth with partner co-marketing and account-based marketing. |
Mobile Enterprise
Piloted cross-business unit initiatives to grow awareness, consideration, and signings for IBM's mobile services and software units with marketing strategies, execution, and budget oversight. Achieved market leadership. |
Technology Financing
Built an analytic model to identify high-potential markets, integrating variables into a scoring system that selected ten prime investment markets yielding a 22% surge in volumes and a 10% rise in financing attach rates. |